The newly commissioned Hajaj-ZOEC Digital Market in Kano is expected to generate about ₦50bn in revenue and create more than 100,000 direct and indirect jobs. The projection was attributed to the company’s chief executive, placing the project among the city’s notable new commercial developments.

The Kano digital market is being presented as a major boost for trade and enterprise in northern Nigeria. With its revenue and employment targets, the project is aimed at expanding business activity while opening opportunities for merchants, service providers and related industries linked to the market ecosystem.

Its backers also see the development as part of a broader push to reinforce Kano’s long-standing reputation as a commercial center. By adding a large digital-focused trading space, the market is expected to strengthen the city’s position within regional commerce and support its ambition to remain a leading hub in West Africa.

The scale of the targets attached to the Hajaj-ZOEC Digital Market underscores the importance being placed on modern market infrastructure in Kano. If those expectations are met, the project could have a significant effect on local employment, business turnover and the wider economic profile of the state.