Apple is reportedly preparing to launch a new Apple Upgrade program in the United States on Tuesday, according to Bloomberg reporter Mark Gurman. The update was highlighted in his newsletter and points to a near-term change in how Apple handles device upgrade plans.
The report also says Apple will stop accepting sign-ups for its current iPhone Upgrade Program. That suggests the new Apple Upgrade offering could become the company’s main option for customers who want a recurring path to newer devices.
While full details were not included in the available snippet, the timing is notable because Apple appears ready to transition from the older iPhone-focused plan to a broader new program. The launch date mentioned is Tuesday, July 28, and the rollout is described as starting in the U.S.
For Apple customers tracking financing and upgrade options, the shift could mark an important change in the company’s retail strategy. Until Apple shares full terms and eligibility details, the biggest takeaway is that the long-rumored Apple Upgrade program now appears close to going live.
