Amazon Games general manager Jeffrey Gattis says sharply higher console prices could work in Amazon Luna’s favor. His argument is that when dedicated gaming hardware starts moving toward or beyond the $1,000 mark, subscription-based cloud gaming begins to look like a more practical option for players who do not want to pay a large upfront cost.
The comments come amid broader concern about gaming hardware becoming much more expensive than many buyers expected just a few years ago. The snippet points to a memory-related cost crunch and references devices such as the Steam Machine, Nintendo Switch 2, PlayStation 5 and Xbox Series systems as examples of how pricing in the market has climbed.
That trend matters for services like Luna because cloud gaming shifts the focus away from buying a powerful box for the living room. Instead of paying premium prices for new hardware, users can access games through supported devices and internet connections, which could make the value proposition stronger if console prices keep rising.
Gattis’s view highlights a larger industry question: whether expensive next-generation hardware will push more consumers to consider cloud gaming as a mainstream alternative. If traditional consoles continue getting pricier, platforms like Amazon Luna may have a better chance of competing for budget-conscious players.
