Samsung says its foldable smartphones now contribute more than 20% of its flagship phone sales in India, a sign that the category is moving beyond a niche premium segment in one of the company’s most important markets.
According to the company’s Southwest Asia leadership, Samsung expects that share to keep rising as buyers become more comfortable with new mobile form factors. The update suggests foldables are gaining traction not just as showcase devices, but as part of Samsung’s broader premium smartphone strategy in India.
The company’s comments point to changing consumer preferences at the high end of the market, where design, screen experience and device versatility can play a bigger role in purchase decisions. As foldable phones become more familiar to shoppers, Samsung appears to see room for stronger adoption in its flagship lineup.
The latest sales mix also underlines India’s growing importance in the premium smartphone business. For Samsung, stronger foldable demand could help deepen its position in the flagship segment as competition intensifies and buyers look for features that stand out from conventional smartphone designs.
