Amazon’s withdrawal from U.S. Google Shopping appears to have lasted far longer than a temporary pause. A year after the company stopped showing in the shopping auction, the available data indicates it still has not returned, marking a major shift in one of the most watched retail advertising channels.
According to the reported timeline, Amazon’s U.S. Google Shopping impression share against the median competing retailer was at 60% on July 21, 2025. Just two days later, that figure had fallen to zero. That sharp drop suggests a clean exit rather than a gradual reduction in activity.
For retailers that compete in Google Shopping, Amazon’s absence matters because it changes the makeup of the auction. When a dominant advertiser disappears, other merchants may see a different competitive environment, with visibility and bidding dynamics potentially shifting over time.
The longer-term takeaway is that Amazon’s U.S. Google Shopping exit was not a brief test or short-lived adjustment. One year later, the company still appears to be missing from the channel, leaving retailers and advertisers to assess what a post-Amazon Shopping auction looks like in practice.
