Apple is reportedly preparing a much bigger move into the smart home market, an area where the company has long been seen as trailing rivals. The new effort is expected to include both hardware and software, with Siri and artificial intelligence playing a central role.
The report suggests Apple wants to make the connected home a more important part of its product strategy. Rather than relying on a limited presence in the category, the company appears to be lining up a broader wave of smart home products and features.
A Siri AI focus points to Apple trying to make home devices more useful, more responsive and more closely linked across its ecosystem. That could help the company tie together voice control, automation and everyday household tasks in a more unified way.
While the full lineup has not been detailed in the available report, the direction is clear: Apple is aiming for a more aggressive smart home push after years of moving slowly in the segment. If the plan moves ahead, Siri could become the centerpiece of Apple’s next attempt to compete more seriously in the connected home space.
