Notre Dame and Ohio State are moving early into a new sponsorship landscape in college athletics. Both schools announced major jersey sponsorship agreements ahead of an NCAA rule change set to take effect Saturday, with schools expected to be allowed to add corporate logos to jerseys beginning in the 2026-27 seasons.
Ohio State said it has a deal with Chase Bank, and the agreement was reported to be worth up to $17 million. That makes the Buckeyes one of the highest-profile programs to line up a corporate uniform partner as the NCAA prepares to open the door to more visible branding on game apparel.
Notre Dame also secured an eight-figure jersey sponsorship deal, adding to the sense that elite programs see significant value in the new policy. While not all details were available in the trimmed report, the headline announcements from two major brands in college sports point to strong advertiser interest in uniform placement.
The change reflects the broader business direction of college athletics, where schools continue to look for new revenue opportunities. With corporate logos set to become permissible on jerseys, top programs such as Notre Dame and Ohio State appear positioned to benefit quickly from the updated NCAA rules.
