Apple is reportedly preparing a new Home Hub for the smart home, with a release window that could start as soon as October and extend into early next year. The update comes from Bloomberg’s Mark Gurman, as highlighted in a MacRumors report.

The device is expected to put Siri and Apple’s AI efforts at the center of the experience. That suggests Apple is positioning the product as more than a basic smart home controller, potentially making voice assistance and connected-home management the main selling points.

While the trimmed report does not outline full hardware details, the timing is notable. A launch between October and the early part of next year would place the product in a period when Apple often introduces or expands major device categories and software features.

If the report proves accurate, the Apple Home Hub could become an important part of the company’s broader push into the home. With Siri AI described as a core feature, the device may show how Apple plans to link voice control, home devices and its wider ecosystem more closely.