Dyson has introduced the Cool CF1, a new bladeless fan positioned as one of the company’s more affordable options. The model appears aimed at shoppers who want Dyson’s signature design and airflow approach without stepping up to some of the brand’s pricier cooling products.

The Dyson Cool CF1 uses the company’s Air Multiplier technology, which is designed to move air smoothly without exposed blades. Its compact build suggests it is intended for smaller rooms, desks or bedside use, while still delivering the modern look Dyson fans are known for.

Among the key features highlighted for the new fan are app-based controls, a low-noise sleep setting and energy-conscious cooling. That combination could make the CF1 appealing to buyers looking for a connected home device that is easier to run overnight or during warmer months.

With the Cool CF1, Dyson appears to be broadening its reach in the bladeless fan market by offering a more accessible entry point. For consumers comparing premium cooling devices, the new model stands out for pairing smart features and a compact footprint with a lower-cost position in Dyson’s lineup.