Spider-Man: Brand New Day heads into its U.K. and Ireland launch with a strong early box office outlook. Cinema advertising company Pearl & Dean is forecasting an opening weekend between £14 million and £18 million, signaling solid interest as the film arrives in theaters this weekend.

For its full theatrical run in the market, the projection stands at roughly £40 million to £55 million. That range suggests the new Spider-Man release could become a notable performer if opening demand holds and audiences continue to turn out beyond its first few days.

The forecast puts extra attention on how well the web-slinger can translate franchise appeal into sustained ticket sales. Opening weekend numbers will be closely watched, but the wider total may depend on how strongly the film plays over the following weeks in U.K. and Ireland cinemas.

With Pearl & Dean pointing to a healthy debut range, Spider-Man: Brand New Day appears positioned for a competitive start at the regional box office. Whether it lands at the lower or upper end of projections will become clearer once weekend results begin to come in.