Apple CEO Tim Cook said the company is still working out how it might pay for the extra computing power required by its AI features, raising the possibility that AI Siri could eventually come with a fee. The discussion came during Apple's latest quarterly earnings call, where Cook addressed the cost of running Apple Intelligence.
According to the report, Apple has not finalized its approach. One option under consideration is tying heavier use of Apple Intelligence to an iCloud+ subscription, which would give the company a way to offset the higher expenses linked to more advanced AI processing.
The idea suggests Apple may keep some level of AI access broadly available while asking power users to pay for more intensive features. That would fit a model in which everyday tools remain part of the core Apple experience, but premium AI usage becomes part of a paid services bundle.
Cook's comments did not amount to a formal launch plan, but they indicate Apple is thinking carefully about the business side of AI Siri. As Apple Intelligence expands, the company appears to be weighing how to balance user adoption, product value and the growing cost of delivering AI at scale.
