Avi Schiffmann has introduced a new version of the Friend AI pendant, a wearable companion that can now speak back to its user. The update marks a noticeable shift for the device, turning it from a more passive AI presence into something that can respond in a more direct, conversational way.
The new Friend pendant also appears to come with trade-offs. According to the description of the latest model, it costs more than the earlier version, while users still cannot adjust or swap out the assistant’s personality. That limitation is likely to stand out, especially for buyers who expect more customization from an AI product marketed as a companion.
The device remains tied closely to Schiffmann, the Friend CEO, who is shown presenting the updated product from his large San Francisco apartment. The company and its AI wearable have already drawn attention for the idea of an always-available digital companion, and this version seems aimed at making that relationship feel more active and immediate.
Even with the added voice feature, the updated Friend AI pendant raises familiar questions about what people want from wearable AI. A speaking companion may feel more engaging, but a higher price and a fixed personality could shape how this controversial device is received.
