Ice Cube says the BIG3 is still focused on growth, with expansion remaining a major part of the league’s long-term vision. Speaking about the next phase for the 3-on-3 basketball league he co-founded, he pointed to a broader ambition to keep building the brand and extending its reach.
A potential NBA partnership is also part of the discussion around the BIG3’s future. Ice Cube addressed the outlook for any relationship with the NBA, an idea that continues to draw attention as the league looks for ways to strengthen its place in the basketball landscape.
He also touched on how the 2028 Olympics could fit into that picture. With international interest in 3-on-3 basketball growing, the Los Angeles Games represent a natural point of focus for conversations about where the BIG3 could fit in and how the sport may develop over the next several years.
The comments reflect Ice Cube’s larger approach to the BIG3: treating it as a serious sports property with room to expand, attract bigger partnerships and stay part of the conversation around basketball’s future. While no final outcomes were detailed, his remarks made clear that expansion, collaboration and Olympic relevance remain central goals.
