Best Buy has raised prices on several GeForce RTX 50 graphics cards in the US, with one RTX 5080 model drawing particular attention. The ASUS ROG Astral RTX 5080 OC is now listed at $2,099.99, up from its earlier $1,899.99 price.
That increase is significant because it places this RTX 5080 variant above the MSRP associated with the RTX 5090. In practical terms, a premium board-partner version of Nvidia's lower-tier card is now selling for more than the official starting price of the flagship model.
The move appears to reflect updated retailer pricing rather than a new Nvidia MSRP announcement. It also highlights how customized, factory-overclocked GeForce RTX 50 cards can climb far beyond their baseline launch prices once partner branding and market conditions are factored in.
For shoppers in the US, the latest Best Buy listings show that comparing RTX 5080 and RTX 5090 options now requires more than checking Nvidia's headline prices. Specific models, cooler designs and retailer markups are playing a bigger role in what buyers actually pay.
