Jordan Zietz, a co-founder of a San Francisco AI startup, has issued a public apology after drawing criticism for offering free interviews to people who got tattoos of the company’s logo. The proposal quickly became controversial because it tied a permanent personal decision to a hiring opportunity.

The backlash centered on the idea that a job interview should not be exchanged for something as extreme as body art. What may have been intended as a provocative or attention-grabbing stunt instead raised concerns about judgment, hiring standards and the image of startup culture in the AI sector.

Zietz responded with an apology this week after the offer came under fire. The apology reflects how fast unusual recruiting messages can spread and how strongly people react when they appear to blur the line between branding and professional opportunity.

The episode has added to wider conversations about how early-stage tech companies market themselves and attract talent. In this case, the reaction suggests many people saw the tattoo-for-interview idea as a step too far, even in a startup environment known for unconventional tactics.