Shift-Up has begun promoting Stellar Blade 2 with a KPop-style music video that appears to be largely created with generative AI. The promotional clip was uploaded to the studio’s official YouTube channel and centers on Evie, the game’s main character.
Based on the available footage and description, the video blends game marketing with AI-made entertainment, using synthetic visuals and a pop music format to spotlight the upcoming action title. The approach stands out because it does not look like a standard gameplay trailer or cinematic teaser.
One of the most talked-about parts comes at the end of the video, where Shift-Up developers are shown interacting with an AI-generated version of Evie. The scene reportedly depicts them chatting and eating together, pushing the promotional concept beyond a typical character showcase.
The release adds to the wider conversation around how game studios are using generative AI in public-facing marketing. In this case, Shift-Up appears to be using AI not just as a production tool, but as a central part of how it presents Stellar Blade 2 and its lead character to fans.
