Microsoft is expanding Xbox Cloud Gaming to more televisions, with support now rolling out to select Hisense and VIDAA TV models through a dedicated app. The move gives users another way to access Xbox gaming directly on a larger screen without relying on a traditional console setup.
The update continues Xbox's broader strategy of pushing its cloud service beyond consoles and PCs. While the company's "This Is An Xbox" messaging drew mixed reactions, this latest expansion shows Microsoft is still focused on making Xbox available across more types of devices.
For Hisense and VIDAA TV owners, the dedicated app is the key part of the announcement. Instead of treating cloud play as a secondary feature, Xbox now has a more direct presence on supported smart TVs, making access simpler for people who want to stream games from the TV interface itself.
The rollout also adds to the growing competition around cloud gaming and smart TV apps. By bringing Xbox Cloud Gaming to more television platforms, Microsoft is strengthening its effort to make streaming a bigger part of the Xbox ecosystem and to reach players wherever they choose to play.
