Microsoft said on June 25, 2026 that prices for the Xbox Series S and Xbox Series X would go up from August 1, citing continuing pressure from memory and storage component costs. While the company disclosed the updated US pricing at the time, European buyers did not immediately get a full regional breakdown.
As European pricing details emerged, the increases appeared steeper in some markets, with reports pointing to jumps of as much as €200 depending on the model and region. That has made the change especially notable for buyers who had been waiting for official local pricing after the initial announcement.
The move highlights how hardware makers are still dealing with supply-chain and component cost problems, even this late in the console cycle. Memory and storage parts remain central to modern game systems, so sustained cost inflation in those areas can quickly affect retail pricing.
The report also frames the decision as a sign that Microsoft is no longer prepared to keep absorbing those extra costs within the Xbox business. For consumers in Europe, the practical result is simple: starting August 1, buying a new Xbox Series console is set to become significantly more expensive.
