BTS has reached another major digital milestone with the release of its “NORMAL” music video on Spotify. The platform confirmed that the video became the most-streamed K-pop video in a single day, giving the group a new record on one of the world’s biggest streaming services.
The achievement adds to BTS’s long track record of strong online performance and global fan engagement. By setting the single-day mark for a K-pop video on Spotify, “NORMAL” quickly stood out as one of the group’s most successful video launches on the platform.
According to the available details, the “NORMAL” video was released exclusively on Spotify. Its concept also appears to have helped drive interest, as the video is described as offering a more personal look at the group’s everyday life rather than relying only on a traditional performance format.
The new record highlights both BTS’s continued influence in the K-pop market and Spotify’s growing role in music video launches. With “NORMAL,” the group once again showed its ability to turn a new release into a major streaming event within hours.
