JioStar is preparing its biggest rollout yet for the Bigg Boss franchise, lining up six editions of the reality show across India in September 2026. The move comes as broadcasters gear up for the festive season, a period when competition for audience attention typically intensifies.
The expanded slate will include versions hosted by Salman Khan and Sourav Ganguly, underscoring the network’s effort to use familiar star power to strengthen one of its most established entertainment brands. By widening the franchise footprint, JioStar appears to be aiming for broader reach across viewer segments during a crucial programming window.
According to the details available, Bigg Boss drew more than 500 million viewers in 2025 and delivered strong engagement, giving JioStar a solid base for this larger push. That performance helps explain why the company is scaling the format rather than limiting it to a smaller seasonal offering.
The six-edition strategy highlights how major media groups are leaning on proven reality properties to capture festive-season demand. For JioStar, the latest expansion signals both confidence in the Bigg Boss brand and a sharper battle for ratings in India’s television and streaming market.
