Fujitsu is leading a new artificial intelligence effort in Japan with support from Nvidia, bringing major robotics players together around what the companies describe as “physical AI.” The initiative was unveiled in Tokyo, where Nvidia Chief Executive Jensen Huang appeared alongside Fujitsu leadership.

The project centers on using Nvidia’s technology to advance AI systems designed for machines operating in the physical world, including robotics and industrial applications. While only limited details were disclosed, the announcement points to a broad collaboration that connects AI computing with Japan’s long-established strength in manufacturing and automation.

For Fujitsu, the move signals a push to play a larger role in the next stage of AI development, beyond software alone. By working with leading Japanese robotics companies, the effort aims to combine advanced chips and AI platforms with practical engineering expertise in factories and other real-world settings.

The announcement also underscores Nvidia’s expanding role in global AI partnerships as companies look to apply its technology outside data centers and into robotics. In Japan, that creates a high-profile alliance focused on turning AI advances into systems that can interact directly with the physical environment.