Roundtable has introduced its AI and DeFi platform to members of the UK press and media industry in London, presenting the project as a technology-focused effort to support classic journalism. The event put the company’s vision in front of media executives at a time when publishers continue to examine how new digital tools could reshape news production and business models.
Founders James Heckman and Eyal Hertzog led the presentation, outlining Roundtable’s approach for the London audience. The discussion was moderated by Lawson Muncaster, co-founder of City A.M., adding a strong media industry connection to the launch.
Based on the announcement, Roundtable is positioning its platform around a combination of artificial intelligence and decentralized finance concepts. The company is framing that mix as a way to help strengthen journalism rather than replace it, with the stated goal of restoring elements of traditional reporting and editorial work.
The London unveiling marks an early public pitch to established media figures, signaling that Roundtable wants its technology to be part of a broader conversation about the future of news. While the release highlights the platform’s mission, the central message was clear: Roundtable sees AI and DeFi as tools that could be used to reinforce, not abandon, core journalistic values.
