Atlanta News First is becoming the new broadcast home of the Atlanta Hawks under a newly announced partnership involving the station and parent company Gray Media. The agreement marks a major media move for the NBA franchise and expands how fans in the region will be able to follow the team during the season.
According to the announcement, Hawks games will be carried to households across north Georgia. That gives the team a new local television platform and positions Atlanta News First as a central outlet for game coverage tied to the franchise.
Gray Media described the arrangement as a landmark broadcast partnership, underscoring the importance of the deal for both the media company and the Hawks. For viewers, the agreement signals broader local access to live team broadcasts through a familiar Atlanta news brand.
The partnership reflects the continued value of regional sports programming for local stations and team audiences alike. With Atlanta News First now serving as the official home of the Hawks, the season’s coverage is set to reach fans throughout much of the north Georgia market.
