The Board of Control for Cricket in India has raised the reserve price for its title sponsorship rights by more than 15%, signaling stronger expectations for the commercial value of Indian cricket. The new base rate for the title rights has been set at Rs 4.9 crore per match, up from Rs 4.2 crore under the existing arrangement.
The move comes as the BCCI invites fresh bids for both title and associate sponsorship properties, two of the most visible branding opportunities linked to India’s international cricket schedule. By increasing the floor price, the board appears to be positioning these rights as premium assets in a highly competitive sports marketing market.
According to the available details, the title sponsorship cycle will run until March 2028. That period is expected to cover a large number of international matches, making the package especially valuable for brands seeking sustained visibility across India’s cricket calendar.
The revised pricing highlights the continued commercial strength of Indian cricket and the BCCI’s confidence in advertiser demand. With new bids now being sought, attention will turn to how strongly companies respond to the higher benchmark for these sponsorship deals.
