Anger over the killing of a dog and her puppies in Guangdong has fueled a wider campaign by animal welfare supporters in China and beyond. With online discussion facing censorship, many advocates are shifting their efforts into physical spaces and international venues to keep attention on the case.

One visible example has appeared in New York’s Times Square, where images of the dog, identified as Wang Wang, have been displayed on a large digital screen at regular intervals. The move shows how supporters are trying to reach global audiences after finding it harder to sustain pressure on mainland Chinese platforms.

The response reflects a broader challenge for activists in China, where sensitive topics can be limited or removed online. As a result, campaigners are relying more on offline organizing, public displays and overseas awareness efforts to continue speaking out against cruelty and to demand accountability.

The case has resonated with animal lovers inside and outside China, turning a local incident into an international point of concern. While digital restrictions have narrowed space for discussion at home, the backlash suggests the issue of animal abuse is continuing to draw public attention across borders.