Apple has launched its 2026 Back to School promotion in a number of Asian markets, marking the start of this year’s annual education-focused sales campaign. The offer is now live in select countries, including China, India, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
The promotion is part of Apple’s regular back-to-school push, which is typically aimed at education shoppers preparing for the new academic year. While the full details vary by market, the company is presenting the campaign as a limited regional rollout rather than a wider global launch.
For students, families, and other eligible education buyers in the listed countries, the promotion adds another incentive to shop through Apple’s school-season program. Availability, terms, and qualifying purchases are expected to depend on each country’s local Apple storefront and education sales policies.
The latest rollout shows Apple beginning its 2026 back-to-school season in Asia first, with the offer currently confined to the participating countries named in the announcement. As of now, Apple has positioned the promotion as a select-country launch tied to the region’s education shopping period.
