China appears to be updating its soft power strategy for the artificial intelligence era, using technology as a new channel for global influence. The focus is not only on developing advanced AI systems, but also on shaping how those tools are shared, discussed and adopted beyond its borders.
At the World Artificial Intelligence Conference in Shanghai, companies such as Moonshot drew attention as part of that broader effort. The event highlighted how Chinese tech groups are positioning themselves in the international AI conversation at a time when competition over standards, platforms and visibility is intensifying.
A key part of that approach is support for open-source AI. By backing more open models and tools, Chinese companies can broaden their reach, encourage outside developers to engage with their technology and strengthen their presence in the wider AI ecosystem.
The strategy suggests that influence in AI will be measured by more than commercial success alone. In the current landscape, visibility at major conferences, participation in open-source development and the ability to attract global interest are all becoming important parts of technological soft power.
