Nvidia is looking to Japan as a major driver of its next phase of growth, with Jensen Huang highlighting the country’s strength in manufacturing and automation. The company’s strategy points to a future where AI expands beyond data centers and software into machines that can operate in the physical world.

At the center of that push are robotics partnerships, a government-backed AI factory and Nvidia’s Cosmos models. Together, those pieces suggest Nvidia wants Japan to play a leading role in what Huang describes as the emerging physical AI economy, where chips and software power industrial systems, robots and other real-world applications.

The bet builds on Nvidia’s core business in semiconductors, but shifts attention toward how its technology can be used in factories and advanced manufacturing. Japan’s established industrial base makes it a natural market for that vision, especially as companies look for ways to combine robotics expertise with AI computing platforms.

If the strategy succeeds, Japan could become one of the most important testing grounds for Nvidia’s effort to turn AI into a broader industrial growth engine. The company appears to be positioning its hardware, software and models as the foundation for a new wave of intelligent machines.