Roku has raised the prices of its streaming sticks, with some increases reaching as much as 60 percent. The company is attributing the move to a shortage of RAM, a key memory component used in consumer electronics.
The change stands out because it affects low-cost streaming hardware, a segment where price is often one of the biggest selling points. A sharp increase can make entry-level streaming devices less competitive and may push buyers to compare alternatives more closely.
The price hike also comes after comments earlier this year from Roku's CEO, who said in May that the broader supply situation was "great" for business. That earlier remark is likely to draw renewed attention now that the company is linking higher device prices to memory shortages.
Taken together, the development highlights how supply chain pressure is still shaping the streaming hardware market. Even for popular media devices, component constraints such as limited RAM availability can quickly translate into higher prices for shoppers.
