Midjourney has acquired Co-Star, the social astrology app, according to a Bloomberg report. Financial terms of the transaction were not disclosed.
The deal suggests Midjourney is pushing further beyond the image and video tools that made the AI lab widely known. The company is best recognized for AI-powered creative products, and the Co-Star purchase points to a broader interest in consumer-facing experiences.
Co-Star is known as a social astrology app, making the acquisition an unexpected crossover between generative AI and astrology-based mobile software. With only limited details available so far, it is not yet clear how Co-Star will fit into Midjourney’s longer-term product plans.
What is clear is that Midjourney is expanding its scope. By buying Co-Star, the company appears to be moving past a narrow focus on image and video generation and into a wider set of digital products.
