Prime Minister Narendra Modi has urged his ministers to strengthen their presence on Instagram as part of a wider effort to connect with Gen Z audiences. The move follows strong traction for one of his own recent posts, highlighting how central visual social media platforms have become in political communication.
According to the report, Modi was encouraged by the response to a late-night Instagram post on Thursday that reportedly reached 305 million views. He was back on social media again on Friday, underscoring the importance his team appears to be placing on sustained digital engagement.
The focus on Instagram signals an effort to speak more directly to younger users, who are increasingly consuming news, politics and public messaging through short-form and image-led platforms. By asking ministers to improve their visibility there, the government seems to be sharpening its outreach where younger audiences are most active.
From New Delhi, the message is clear: social media is not just an add-on to politics, but a key channel for public presence and communication. Modi’s latest push suggests Instagram will play a bigger role in how ministers present their work and connect with a new generation online.
