Facebook is testing a major change to how people open the app, shifting from the traditional news feed toward what it calls an immersive video experience. The company says the experiment will begin in select countries as it looks at whether users want a more video-first version of Facebook.
The test appears aimed at answering a basic question: would people rather scroll through video than the familiar mix of posts in their feed. Instead of making an immediate global change, Facebook is starting with a limited rollout to measure user interest and response before deciding on broader plans.
According to the announcement, the immersive video test was one of several product updates unveiled on Friday. That suggests the company is continuing to rework the platform around newer viewing habits, with video taking a more prominent role in how users discover content when they open the app.
If the early results are positive, Facebook could expand the feature further, including a possible launch in the United States next year. For now, the company is framing the move as a test rather than a permanent replacement for the current feed.
