BLACKPINK member Jennie is off to a strong start with her new solo release, as “Less than a Lover” is climbing to the top of major music platforms around the world. The song has quickly become one of the most talked-about new releases among fans following its debut.
Jennie officially released “Less than a Lover” on July 24 at 1 p.m. KST, accompanied by the music video for the track. The simultaneous launch of the single and video helped draw immediate global attention across streaming and video platforms.
By 1:30 p.m. KST on July 25, the new song had already reached leading positions on worldwide YouTube and iTunes charts. That early performance points to broad international interest in the release and a fast-moving response from listeners shortly after launch.
The quick chart rise adds another notable solo milestone for Jennie, whose latest track is already making an impact beyond South Korea. With “Less than a Lover” performing strongly across major platforms, the release has started its run with clear global momentum.
