Christopher Nolan’s "The Odyssey" is drawing unusual attention not just for the film itself, but for where and how people are seeing it. Scarce IMAX 70 mm screenings have become a major attraction, with moviegoers reportedly traveling long distances, waiting in line and paying premium prices for seats.

The limited number of theaters offering the large-format presentation appears to be turning those showings into destination events. That dynamic has helped make the IMAX 70 mm version one of the biggest talking points around the release, especially during opening weekend.

At high-profile venues such as the TCL Chinese Theatre in Hollywood, the buzz around "The Odyssey" reflects how strongly audiences still respond to special theatrical formats. For many fans, seeing a Christopher Nolan movie in IMAX 70 mm is part of the experience, not just an upgrade.

The response suggests that premium screenings can become a star in their own right when supply is tight and demand is high. In the case of "The Odyssey," the format itself is helping drive interest, turning select screenings into must-see events for Nolan fans and large-format moviegoers.