Peter Hitchens argues that Conservatives should be cautious about portraying Andy Burnham as a politician who would take Britain back to the 1970s. From the headline and excerpt, his point is not that Burnham can or will recreate that period, but that the comparison may not hurt him in the way his opponents expect.

The article suggests that the 1970s are not viewed uniformly as a political warning sign. For some people, memories of that decade may be more favorable than modern campaign strategists assume. If voters hear a comparison with the 1970s and do not see it as wholly negative, the attack line could lose force or even work in Burnham's favor.

That makes the piece as much about political messaging as it is about Burnham himself. Hitchens appears to be challenging a common Conservative argument by saying that historical references only work when the audience shares the same assumptions about the past.

In that sense, the column turns a familiar campaign theme on its head. Rather than accepting that invoking the 1970s automatically damages a Labour figure such as Andy Burnham, it argues that nostalgia and memory in British politics are more complicated than that.