Osun State Governor Ademola Adeleke and governorship challenger Bola Oyebamiji have both set out their ideas for improving culture and tourism in the state. Their plans were presented as attention turns to the August 15 governorship poll, putting the sector among the key policy areas in the political contest.

The discussion highlights the role of culture and tourism in Osun’s wider development strategy. Both men are positioning the state’s heritage, cultural identity and visitor appeal as assets that can draw more interest from within Nigeria and abroad.

At the centre of the conversation is the goal of attracting more global visitors and using tourism to support economic activity. A stronger culture and tourism sector could help raise Osun’s profile, encourage related businesses and create more opportunities tied to hospitality, events and local enterprise.

The issue also shows how tourism has become part of the election debate in Osun, with voters being offered competing visions for how the state should promote its cultural strengths. While the full details of each proposal were not outlined in the available report, both Adeleke and Oyebamiji appear to agree that culture and tourism can play a bigger role in Osun’s future.