Britons still planning an August getaway could find better value than expected, after new research from Which? indicated that some package holidays to Europe have become markedly cheaper since March. The consumer group said late bookers may be able to save hundreds of pounds compared with travellers who locked in their trips earlier in the year.

The findings suggest that package prices for summer beach breaks have eased since the spring, giving last-minute holidaymakers a potential advantage. That is a notable shift after earlier concerns over stronger demand and higher costs had pushed prices up ahead of the main summer season.

For travellers willing to book closer to departure, the latest figures point to possible bargains on European trips during one of the busiest travel months. The report highlights how waiting can sometimes pay off, even in peak season, although savings are likely to vary depending on destination, dates and availability.

The Which? research adds to the picture of a changing summer travel market, where prices can move significantly over a matter of months. For consumers watching their budgets, it suggests that some August package deals to Europe may now be more affordable than they appeared in the spring.