As hot weather drives demand for sun protection in the UK, shoppers are being faced with a huge range of products at very different price points. The latest expert-backed comparison looks at whether premium suncreams really justify their cost, from supermarket own-label options priced at £2.99 to high-end bottles costing more than £100.
The main takeaway is that a bigger price tag does not automatically mean better protection. Experts say the most expensive suncreams are not always the strongest performers, and cheaper products can still offer effective coverage when they meet the expected protection standards. For many buyers, that makes value-for-money just as important as branding.
Luxury suncreams may still appeal for other reasons, such as texture, fragrance, packaging or added skincare-style features. But those extras are different from the core job of a sunscreen, which is to help protect skin during sun exposure. That is why price alone is not a reliable guide when comparing SPF products.
With so many choices on the market, the report highlights how confusing sunscreen shopping can be. For consumers trying to decide what is worth buying, the key message is simple: focus on the protection the product offers and whether it suits your needs, rather than assuming the most expensive bottle will be the best.
