Sega has appointed Black White Orange (BWO) as the official licensing agent for Angry Birds in India. The move puts BWO in charge of the brand’s licensing programme in the country, with a focus on widening its commercial reach through new product categories and partnerships.
According to the announcement, BWO will lead efforts to unlock opportunities across consumer products and brand collaborations. That suggests Sega is looking to strengthen Angry Birds in India beyond its core entertainment recognition by expanding how the franchise appears in retail, promotions, and other branded experiences.
Angry Birds remains one of the most recognizable entertainment properties globally, and the India licensing push points to continued interest in using well-known franchises to connect with local audiences. By naming a dedicated agent in the market, Sega is setting up a more structured approach to managing deals and identifying partners.
The appointment also highlights India’s importance as a growth market for licensed entertainment brands. With BWO now overseeing the Angry Birds licensing programme in India, the brand is positioned to pursue broader visibility through merchandise and strategic brand tie-ups.
