Tanger says the World Cup helped lift store traffic and sales during the summer, according to CEO Stephen Yalof in an interview with CNBC. The company saw stronger customer activity in June and July as travel connected to the tournament brought more people into its locations.
Yalof pointed to both international and domestic tourism as the main reason for the increase. The added flow of visitors appears to have translated into more shopping trips, giving Tanger a seasonal boost during a period when travel demand was already drawing crowds.
The comments suggest that major global sporting events can create a meaningful ripple effect for retailers, especially when they attract travelers from multiple markets. For Tanger, the World Cup appears to have provided an extra tailwind by increasing exposure to new customers during the busy summer months.
While Yalof did not outline broader financial details in the snippet, his remarks indicate that the company benefited from the event-driven surge in tourism. The update highlights how large-scale competitions can support retail performance beyond stadiums and host venues by increasing foot traffic and spending in nearby shopping destinations.
