Director Eli Roth has acknowledged that his new horror film Ice Cream Man does include generative AI, reversing the impression he had given earlier about the movie’s use of the technology. According to the update, the AI material appears in only a small number of scenes.
The clarification matters because Roth had initially suggested the film did not use generative AI. He later said he had misspoken, making it clear that AI was in fact part of the production process for a few moments in the slasher.
The admission puts Ice Cream Man into the wider conversation around generative AI in filmmaking. Even limited use of the technology can draw attention, especially on projects from high-profile directors and in genres like horror where visuals are a major part of the experience.
For now, the key takeaway is straightforward: Ice Cream Man is not entirely free of generative AI, and Roth has publicly corrected the record on that point. The disclosure is likely to keep the film in focus as audiences and the industry continue debating how AI is being used on screen.
