A study published by PLOS examines what influences community pharmacists in Jordan when they provide health promotion and disease prevention services. The research focuses on non-communicable diseases such as diabetes, hypertension, and cardiovascular disease, which are described as a major source of illness and death and an increasing pressure on primary healthcare.
The paper uses qualitative thematic analysis to explore the issue in depth and then maps the findings to the COM-B model. That framework looks at behavior through three broad areas: capability, opportunity, and motivation. In this context, the study is aimed at understanding what helps pharmacists deliver preventive care and what may limit their involvement.
The topic is significant because community pharmacists are often among the most accessible healthcare professionals. Their role can extend beyond dispensing medicines to supporting prevention, raising awareness, and encouraging healthier behaviors, especially for chronic conditions that require long-term management.
By linking pharmacists’ experiences in Jordan to the COM-B model, the study offers a structured way to think about how health promotion services can be strengthened in community pharmacy settings. The findings add to wider discussions about improving prevention-focused care and using pharmacy teams more effectively within primary healthcare systems.