FIFA is planning an unusual piece of World Cup memorabilia: patches of grass from the final match field, priced at roughly $3,000 each. The sale would come after the championship is played on a natural-grass surface at the venue FIFA is temporarily calling "New York New Jersey Stadium."
The idea is drawing attention not just because of the price tag, but because New Jersey wants part of the revenue. According to officials, most of the money from the sales is expected to go to the New York New Jersey World Cup Committee.
The plan turns the final’s playing surface into a high-end collectible tied to one of the biggest events in global sports. It also underscores how major tournaments generate business opportunities far beyond tickets, sponsorships and broadcasting.
At the same time, the proposed sale is highlighting a local money question around the event: who should benefit when World Cup-related merchandise is sold after the final in the New York-New Jersey host region. New Jersey’s push for a cut adds another layer to the buildup around the 2026 championship match.
