The 36th Inner Mongolia Tourism Nadam has officially opened in Xilin Gol League, marking a new edition of the regional event focused on travel, culture and local experiences. Organizers launched the program on July 18 under the theme “Explore Inner Mongolia, Experience Nadam.”
The event puts a spotlight on Inner Mongolia as a tourism destination while using the Nadam brand to showcase the area’s identity and attractions. Based on the announcement, this year’s gathering is being jointly organized by local culture and tourism authorities, underscoring its role as both a cultural celebration and a travel promotion effort.
Held in Xilin Gol League, the opening highlights the region’s importance in Inner Mongolia’s tourism plans. The choice of theme suggests a strong emphasis on immersive visitor experiences tied to Nadam-related activities and the broader appeal of the autonomous region.
With the 36th edition now underway, the event adds to Inner Mongolia’s calendar of major tourism showcases. It is expected to draw attention to Xilin Gol and support wider interest in the region’s cultural tourism offerings.