Disney has shared a new look at what attendees can expect on the D23 show floor, with a major focus on interactive fan experiences and displays tied to the company’s entertainment brands. The update points to a wide-reaching presence across The Walt Disney Company, signaling a broad showcase for guests exploring the event.
The headline attraction is Disney’s largest-ever Imagineering: Horizons pavilion. That detail suggests an expanded footprint for the area dedicated to Disney Imagineering, which is typically where fans get a closer look at theme park creativity, design, and future-facing concepts connected to Disney experiences.
Disney also teased exclusive experiences on the show floor beyond the pavilion itself. While only limited details were provided in the available preview, the company indicated that its studios will be represented, pointing to a show floor built around multiple corners of the Disney brand rather than a single attraction or presentation.
Taken together, the announcement positions the D23 show floor as a central part of the event experience, not just a backdrop for panels and announcements. With the biggest Horizons pavilion in its history and studio-focused activations, Disney appears to be building a more immersive environment for fans attending D23.
