Google is expanding its Vids platform with a feature that lets users appear in AI-generated videos through personalized avatars. The update allows people to create a digital version of themselves and use it in video projects, adding a more personal element to AI-assisted content creation.
Alongside the avatar feature, Google is also rolling out Gemini Omni-powered tools designed to help users generate and edit videos with less manual work. Based on the announcement, those tools can build or refine video content from written prompts and reference images, making the production process more automated.
The move suggests Google sees ongoing demand for AI video tools that go beyond simple text-to-video generation. By combining custom avatars with prompt-based creation and editing, Google Vids is positioning itself as a more flexible option for people who want AI help while still putting themselves at the center of the final video.
The update arrives as competition in AI video remains active, even as some rival efforts have faced changes or pauses. With this latest release, Google is leaning further into personalized, easy-to-produce video experiences powered by its broader Gemini AI ecosystem.
