WSS has introduced its new back-to-school campaign, "Give Them Superpowers," as the retailer targets families preparing for the new school year. The seasonal push centers on affordable style and practical basics, with an emphasis on helping parents shop for students without overspending.
According to the announcement, the campaign highlights trend-focused sneakers, backpacks priced from $19.99 and other budget-friendly items commonly needed for school. The offer positions WSS around value at a time when many households are balancing clothing, accessories and classroom-related purchases ahead of the fall term.
The campaign also includes in-store events that will provide free haircuts for children, adding a service element to the shopping experience. That extra feature suggests WSS is trying to make back-to-school visits more useful for families by combining retail promotions with community-focused support.
With this latest effort, WSS is leaning into a familiar back-to-school formula: affordable footwear, accessible essentials and event-driven store traffic. The campaign reflects how retailers are competing for seasonal shoppers by pairing price-conscious deals with added convenience for parents and students.
