Waldorf Astoria is expanding into racquet sports with the launch of the Waldorf Astoria Racquet Club, a new global platform centered on tennis, padel and the social scene that surrounds both games. The concept comes from the Hilton-owned luxury hotel brand as it looks to connect hospitality with experiences built around sport and lifestyle.
To introduce the new offering, Waldorf Astoria is staging a one-night invitational in New York City on Aug. 27. The event is set to feature ATP and WTA professionals, giving the brand a high-profile way to unveil the Racquet Club in front of guests and fans.
The new platform is positioned as more than a sports program. Waldorf Astoria is framing it around a modern idea of racquet sports as a social occasion, combining play, spectatorship and luxury hospitality. That approach reflects the growing overlap between premium travel, wellness and community-driven experiences.
By tying the launch to tennis and padel, Waldorf Astoria is aligning itself with two sports that continue to attract upscale and socially engaged audiences. The New York event serves as the first showcase for how the brand plans to build racquet-focused experiences under the Racquet Club name.
