The company behind McVitie's, GODIVA and Ülker says it wants to double sales volumes of products with a better nutritional balance by 2030. The target was announced in London and focuses on expanding the share of items considered nutritionally improved across its portfolio.
According to the announcement, those products include foods with lower levels of sugar, salt and saturated fat, along with higher levels of nutrients such as fibre and protein. The goal points to a broader effort to shift more sales toward products with a stronger nutrition profile.
For well-known consumer brands such as McVitie's, GODIVA and Ülker, the pledge highlights how major packaged food groups are putting more emphasis on product mix as well as formulation. Rather than describing a single new product launch, the 2030 plan sets a volume target across the wider range it sells.
The commitment sets a clear deadline for increasing the reach of these better-balanced products over the next several years. By tying the goal to sales volume, the company is signaling that nutritional changes are intended to scale across its business, not remain limited to a small part of the lineup.
