The owner of McVitie’s has set a 2030 goal to double the volume of products it sells that offer a better nutritional balance. The pledge also covers well-known brands including GODIVA and Ülker, signaling a broader push across its food portfolio.
According to the announcement from London, the target focuses on products made with less sugar, salt and saturated fat, while increasing nutritional value through ingredients such as fibre and protein. The plan points to a shift toward recipes and ranges that better align with changing nutrition expectations.
For a group tied to major biscuit, chocolate and snack brands, the commitment highlights how large food companies are trying to expand options seen as healthier without stepping away from their core categories. Rather than describing a single product launch, the announcement sets out a longer-term sales objective tied to the overall mix of what the business sells.
The 2030 target puts measurable weight behind the company’s nutrition strategy. If achieved, a much larger share of McVitie’s, GODIVA and Ülker sales would come from products with improved nutritional profiles over the rest of the decade.
